Inside Wish
Insights
Notes on project decisions: what we do, why, and what we avoid. There’s no publishing schedule. We write when there’s something worth saying.
-
Multilingual websites
A multilingual institutional website: what to decide before you translate
Translation is the easy part. Whether a multilingual site works is decided earlier: which languages you can actually sustain, how the URLs are organized, and what each visitor ends up seeing.
-
Institutional content
What to publish when an organization has no photos and no figures
Almost every guide to nonprofit websites says the same thing: real photos of the work and impact numbers. Good advice, when you have them. When you don’t, the temptation is to fill the gaps.
Facing a decision like this one?
Tell us what you’re planning. We can talk it through before anything gets built.