Case study · Bilingual institutional website · 2026

International Medical Committee

The medical branch of OMPP · WOFP. We made its brand and its website: what it does, in Spanish and English, and how it relates to the organization.

Organization: Medical branch of OMPP · WOFP
Year: 2026
Our work: Brand, website and positioning
Languages: Spanish and English
Status: Live · imc-wofp.org (opens in a new tab)

English home page of the International Medical Committee website: on a dark blue background, the headline Humanitarian medical response in emergencies and crises, with a line above it presenting it as part of the World Organization for Peace. — The English home page. The headline says what it does; the line above it, who it belongs to.

Context

Part of the same organization.

The International Medical Committee is the medical branch of OMPP · WOFP. It works in natural disasters, conflict zones, disease outbreaks and community health, alongside partner organizations and medical professionals who want to join.

The challenge

A lot to explain, with no photos and no figures.

Four areas of work had to be explained in two languages, making it clear that it belongs to OMPP · WOFP. And it had to be done with no photographs of its own field work and no verified data to publish.

Our work

What we did.

Brand

Development of its brand, recognizable as part of OMPP · WOFP.

Architecture and UX

One page per area of work and per institutional topic, each with a breadcrumb trail.

Content

Copy in Spanish and English based on the institutional brief, with no figures or quotes that weren’t verified.

Design

Type, color and icons instead of stock photos, leaving room for documentary photography once it exists.

Development and languages

Each language with its own addresses —/es/medicina-de-desastres/ and /en/disaster-medicine/— and the signals that keep search engines from mixing them up.

Positioning

NGO structured data, so search engines understand what it is and who it belongs to.

What We Do section of the site, Spanish version: four columns —natural disasters, conflict zones, disease outbreaks and community health— and below it How We Respond: assessment, deployment and direct care. — The four situations it works in, each with its own page (Spanish version).

Disaster medicine page, Spanish version, with its breadcrumb trail. — One of the area pages, with its breadcrumb trail (Spanish version).

Current status

Live since 2026.

14 pages in each language, plus the legal pages.
Dedicated pages for mission, leadership, global reach, transparency, partnerships, medical volunteers and contact.
No figure published without verified data.

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