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Case study · Bilingual institutional website · 2026

International Medical Committee

An identity and a bilingual website that show what the International Medical Committee does and how it fits within OMPP · WOFP. We designed the logo, wrote the copy, built the site and maintain it.

Organization
Medical branch of OMPP · WOFP
Year
2026
Our work
Logo, identity, content, design, development and maintenance
Languages
Spanish and English
Status
Live · imc-wofp.org (opens in a new tab)
English home page of the International Medical Committee website: on a dark blue background, the headline Humanitarian medical response in emergencies and crises, with a line above it presenting it as part of the World Organization for Peace.
The English home page. The headline says what it does; the line above it, who it belongs to.

The need

Explaining its work clearly.

The International Medical Committee is the medical branch of OMPP · WOFP. It works in natural disasters, conflict zones, disease outbreaks and community health, alongside partner organizations and medical professionals who want to get involved.

It needed a website that put that information in order: what it does, in which areas, who leads it and how to reach it. It had to read just as well in Spanish as in English, and make it clear that it’s part of OMPP · WOFP.

There were two constraints as well: no photographs of its own field work and no verified figures to publish. The site had to work without them.

Our work

How we brought it together.

Identity

We designed its logo and, from it, the site’s color, type and icons. On the home page, a line above the headline introduces the committee as part of the World Organization for Peace.

Content and structure

We wrote the copy from the institutional brief. Each area of work and each topic —mission, leadership, transparency, partnerships— has its own page, so visitors go straight to what they need and can share that address.

Design and development

We designed and built the site for this project, with no templates, and it works on phones and computers alike. Icons and type stand in for stock photos, with room for documentary photography once it exists.

Languages

Two complete versions, each with its own addresses. Someone who arrives in English stays in English throughout, and search engines are told which version belongs to each language.

What We Do section of the site, Spanish version: four columns —natural disasters, conflict zones, disease outbreaks and community health— and below it How We Respond: assessment, deployment and direct care.
The four areas, visible from the home page. Each one leads to its own page (Spanish version).
Disaster medicine page, Spanish version, with its breadcrumb trail.
An area page. The trail at the top shows where you are and how to get back (Spanish version).

What was delivered

A complete website, live.

  • The International Medical Committee logo.
  • The website in Spanish and English, live at imc-wofp.org.
  • 14 pages in each language, plus the legal pages: home, about, what we do and its four areas, mission, leadership, global reach, transparency, partnerships, medical volunteers and contact.
  • The copy for both versions, with no figures or quotes that weren’t verified.
  • A design that adapts to phones and computers.
  • Documentation for the site, so it can be maintained.
  • Ongoing maintenance by Inside Wish.

For your organization

Does this sound familiar?

If your organization has several areas of work to explain, needs to speak more than one language or sits within a larger organization, this project can give you an idea of where to start.

It also applies if you don’t have photos or figures to show yet: you can start with what you have and add the rest once it exists.

Need to explain what your organization does more clearly?

Tell us what you do, who you want to reach and what you need to solve. We can start by putting that information in order.

Email us